Global Market
Google Ads
How We Helped a LEGO Light Kit Brand Generate $4.45M Gross Profit on Google Ads
A premium LEGO accessories brand wanted to scale Google Ads profitably across 8 international markets. Their tracking was leaking data, and campaigns weren’t built around profit. We rebuilt the infrastructure – and grew their gross profit by 314%.
$4.45M
Gross Profit
+314%
GP Growth
~$1M/mo
Peak Monthly Revenue
8
Markets Active
Overview
Game of Bricks makes premium light kits for LEGO sets – a niche product with real purchase intent and a global audience. They were already converting. What they didn't have was a Google Ads ecommerce strategy built to scale profitably across borders. They didn't need more spend. They needed smarter spend – tracked precisely, structured around profit, and built to compound.
Challenge
The tracking layer was bleeding data. Ad blockers were stripping conversion signals before they hit the algorithm – leaving it optimising against an incomplete picture of reality.
Shopping campaigns had no profit logic. A $15 accessory and a $150 bundle got the same budget treatment, the same bid pressure, the same margin outcome. The three things holding back scale:
Conversion data was incomplete – the algorithm was bidding blind
Campaigns weren't structured around product profitability tiers
No market-specific bid strategy across 8 different territories
What We Did
Server-Side Tracking
We rebuilt the tracking layer server-side – bypassing ad blockers and hitting 95% conversion accuracy. Clean signals in means better decisions out.
Profit-First Shopping Structure
Campaigns were restructured around product profitability tiers. High-margin SKUs got aggressive investment. Low-margin products got capped spend. The campaigns stopped chasing revenue and started building the bottom line.
Performance Max for Value Extraction
PMax was configured with value-based bidding to pull maximum return from high-intent audiences across all Google inventory – Search, Shopping, Display, YouTube. Every touchpoint working toward the same profit signal.
8-Market International Scale
Launched and managed across all 8 markets with dedicated bid strategies per territory. Not a copy-paste rollout – country-by-country calibration for local CPCs, conversion rates, and seasonal demand patterns.
Results
GP Growth
Gross Profit
Contribution Profit Growth
Because the tracking was clean and the campaign structure was profit-first, growth compounded. Gross profit hit $4.45M at a 43.23% margin. Contribution profit reached $1.85M at 17.95% margin – with peak monthly revenue climbing to ~$1M/month across all 8 active markets.
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If you're running Google Ads and leaving margin on the table, we can fix that.
